Retail Media/Advertising
Selling sponsored product placement within the retailer's own platform. Has become a significant profit center for large retailers.
What it does
LiveSelling sponsored product placement within the retailer's own platform. Has become a significant profit center for large retailers.
The traditional flow
Liveflowchart TD
A[Brand/vendor requests ad placement] --> B[Sales team negotiates terms and ad slots]
B --> C[Campaign manually trafficked]
C --> D[Performance reported back to vendor]Where it breaks
LiveMain pain pointCampaign trafficking and reporting across many vendor campaigns is manual and time-consuming.
Stage 2: The What-If redesign
Tools in use today
Coming soonThe systems, spreadsheets and handoffs this process relies on in a typical organization.
Pain points in depth
Coming soonEach pain point broken down: where it happens, who feels it, and what it costs in time, errors or risk.
Today's critical user journey
Coming soonWho touches the process, in what order, and where delays and errors creep in.
The What-If agent ecosystem
Coming soonA named roster of agents, each with one responsibility, plus the orchestration diagram and the human checkpoints.
The new critical user journey
Coming soonThe same journey redesigned around the agents: what changes for each person and where they still step in.
Before and after
Coming soonA side-by-side comparison of the traditional flow and the agentic redesign.
How each pain point gets solved
Coming soonEvery pain point mapped to the agent or checkpoint that removes it.
Business outcomes
Coming soonThe generic business outcomes this redesign could drive. Any figures are illustrative estimates, never measured results.